Some time ago one guy requested my reply in Quora for a question regarding how to beat a bigger and stronger competitor when you’re just starting up your own business.
Naturally, as someone who is passionate about strategy, I couldn’t help myself but to reply.
So, today, I wanted to share with you what I told him. As it turns out, it might be extremely valuable for you to know what type of strategy you can implement to find your own spot in a market dominated by a large corporation that is already installed or can even be the incumbent.
Often we’re stopped by this internal excuse that tells us that there’s already one big corporation selling in this market, so how can I possibly expect “to beat it”, right?
Well, here’s the point: you’re not supposed to beat it! You’re not supposed to fight fire with fire.