Many of you already know that I ran this business in the past called Walkamole (“Walking Guacamole”). What you might not know is why we have decided to shut it down at the end of September 2015 when we had been in operation only for half a year.
Today, I decided to write this the story of my first startup failure because I deeply believe the lessons you take from mistakes are absolutely more insightful than those you take from successes. And, besides, it is also fulfilling to write the story of your first business ever, right?
So, yeah, we’ve had revenues above 80k€ in less than 6 months, and in two of those months, our profit margins surpassed the 30% mark.
It is easy to align the dots when everything runs smoothly, right? But it is not that easy to understand what one did wrong.