I definitely had to write a post about Strategy. It is unbelievable the number of people who have no idea what strategy is and why it really matters.
So, here it is, guys, a short and introductory description:
Strategy is the core, the backbone, the bottom line of everything a company does.
What do companies like Nike, Apple, EasyJet, Starbucks, Red Bull, Airbnb, Coca-Cola, IKEA, have in common?
That’s right, they all have a great strategy.