We’re used to thinking about growth, scaling, and taking one company from the local neighborhood to the international landscape. But while some startups manage to reach the whole globe, the truth is that the vast majority of companies cannot grow their operations beyond a certain point.
And this is quite intriguing.
The questions I’ve been asking myself for some years already are:
Why do small companies stay small? Don’t their owners want to scale the company? If they already have a stable business, why can’t they simply scale and earn way more money?