THE 10-STEP SYSTEM TO RAISING CAPITAL
Here's what we're going to detail in the Video Lesson
Understand in detail who’s your AVATAR. Invest time in coming up with a really narrow, unique, and specific profile for your customer.
STEP 2: Squeezing the Idea
You must find a way to start by the end “package” or layout of your product, instead of investing time and money on developing something that people don’t want.
STEP 3: The first signals of Traction
present your future and costless layout of the product to your potential customers – that’s why you start by understanding them in detail, by the way – and you want to evaluate their reaction.
STEP 4: Funding the Development of the Product
Use the typical Shortcuts to Capital - crowdfunding, bootstrapping, and customers funding - to fund the early stages of product development, way before you reach out to investors.
STEP 5: Developing the first version
Time to develop the first version of the product, also known as the Minimum Viable Product, and understanding when are you finally ready to addressing the investors.
Don't try to be forty before you're forty. Go hyper-local first, start on a single street, really narrow down your whole operation so you can have everything under control. Get good signals of traction.
STEP 7: Time to find investors
Use the most common and accessible ways to find investors: Events and Summits, Incubators, and Networking. We're going to talk about building genuine relations for life.
STEP 8: Preparing the Pitch
Time to get everything ready for the meeting with the investors. Prepare the executive summary, the pitch and the deck of slides, and the business plan. I'll teach you a 10-slide structure for your pitch.
STEP 9: Meeting with investors
Here, it is all about memorizing the entire pitch and focusing on the body language and communication. I teach you some powerful tips to improve the perception investors have on you.
STEP 10: The Offer
And finally, how can you know that you're receiving a good offer? How much equity should you open from your company? How should you negotiate?
"Honestly, Pedro's business knowledge is so vast and in depth it's frightening. I would highly recommend Pedro to anyone as an advisor or even a potential partner because even in our short companionship he has provided me with excellent and much needed information."