The answer is, naturally, obviously, NO. 😉
And what you probably wouldn’t guess is that I would even recommend precisely the opposite. Which means, instead of starting something HUGE, or with the potential to reach out to virtually everyone, I would highly recommend you start something small, tiny, minuscule, barely in 1 on 1 with a single customer.
Well, and for those who read Seth Godin’s book “Small is the new Big”, it is sort of obvious that I’m very biased toward that book eheh.
The truth is, in a world of so many communication, promotion, push marketing, hard selling, thousands and dozens of thousands of media messages every single day, if you truly want to create a multi-million dollar company, you don’t have to start small:
You have to start MINUSCULE.
Notice that competition is a real thing. Without a truly disruptive and customized value proposition you won’t ever get attention, for example, in YouTube. You will be, like I am as a blogger, like my mother is as an insurance professional, and your dog is a as a dog, a needle within a forest.
Trust me, it’s insane: you know, every since I’ve started blogging, for example, I started studying all these online marketing techniques and hacks, use an email opt-in, you have to have freebies, you need to build an email list, you need to use facebook ads, you need to write amazing content, you need to do absolutely every thing you can imagine, just for what?
My question is: since everyone knows what to do nowadays because there’s absolutely no barrier to the communication, how do you expect to be different? If everyone knows every trick, everyone will apply the same tricks.
If everyone does the same stuff, how are you supposed to be noticed?
You see, the more competition, the more unique you must be. If everyone tells you to zig, you zag. If everyone tells you to create a YouTube channel, you create a Podcast, if everyone tells you that you should write small posts because no one has time, you write long posts for the guys that really like the detail, and so on.
You be DIFFERENT. And if you are different, you know what’s going to happen?
The guys that are as “different” as you are will see you. You will shiny to them. When you put a red hat on your head, everyone that likes to use red hats will notice you. The 99,9999% rest won’t give a damn about you, but the ones that resonate will.
And in these days, when you truly please 1 or 2 customers, when they really love whatever you’re selling, they’ll tell everyone they know that is just like them and even to people who aren’t, that you are the best next thing on earth.
It’s from those eager early adopters that you grow and scale a business. You start small, tiny, minuscule. You do everything manual, you do everything for free. That’s fine.
Because when you’re starting the next bajillion business, your goal is only one:
To create something that WILL BE MISSED if one day you’re out of market.