This is the first experiment on giveaways. After some deep reflection and researching, The Lean Startup by Eric Ries appeared as the number one book that I would always recommend to anyone starting a disruptive business, especially, a tech startup that will eventually aim at the entire international landscape.
Eric Ries introduced one of the most important and updated concepts around entrepreneurship: Going Lean. This concept is based on the premise that the reason why so many businesses fail, in the first place, is given to the fact that the founders deliver a product to the market way before there’s any type of validation that the audience is, IN FACT, eager to pay for that product.
So, Eric Ries thought us that you should only proceed with a business idea when not only you’re absolutely sure people are willing to pay for the product, but also when you already have a good grasp of how are you going to sell it – or, in other words, what business model are you going to use.
This is merely the core principle, but in the book, you’ll be able to find the whole process detail by Eric Ries that will lead you to confidently create and grow your business and mitigating virtually all the risk of launching a startup.
If you are the lucky winner, I hope you truly enjoy the book. If you don’t win it, no worries because there will be more giveaways, this is only a first experiment that I’m making.
If you have any question or doubt about the contest, feel free to email me to email@example.com and, as usual, I’ll always get back to you as soon as possible.
All my best